BRAND KIT

AUSTIN MARATHON
BRAND KIT

Everything you need to create on-brand, high-quality materials for the Ascension Seton Austin Marathon, Half Marathon and 5K.

The Ascension Seton Austin Marathon® is Austin's premier endurance event, bringing together participants from around the world to experience the city in a truly unique way. With a vibrant finish line festival in the heart of downtown, Austin Marathon® weekend is the perfect running event for locals, visitors, and families seeking an unforgettable experience.

We're excited to have you be part of the Austin Marathon® and RUN AUSTIN® community and appreciate your interest in using our brand assets to help share the experience.

This Brand Page is your official source for Austin Marathon® logos, photos, videos, and approved brand assets. These materials are provided to help partners, sponsors, media, and community organizations represent the event accurately and consistently.

The Austin Marathon® and RUN AUSTIN® brands are trademarks that represent our events, community, and participant experience. To ensure consistent and accurate use of these marks, please follow the guidelines below.

Logo Downloads

Download official Austin Marathon logos for use in your materials.

Official logo files available on this page have already been approved for use. If you are using these logos exactly as provided, no additional approval is required.

Written approval is required if you:

Have not received written permission to use the logo files on this page
Wish to create custom materials featuring Austin Marathon® or RUN AUSTIN® trademarks outside of the official logo format
Plan to modify, redraw, recolor, distort, or combine any logo with other graphic elements
Intend to use Austin Marathon® or RUN AUSTIN® trademarks outside of approved usage

All approved uses of our trademarks must include the ® registered trademark symbol and comply with our brand standards.

Full-Color Logo

Use on white or light backgrounds

JPG1.2 MB

Transparent Logo

Use on white or light backgrounds

PNG985 KB

Austin Marathon Gives

Charity and fundraising logo

PNG1.3 MB

Black Logo

For use on light colored backgrounds

PNG765 KB

White Logo

For use on dark colored backgrounds

PNG725 KB

If you are unsure whether your intended use requires approval, please contact us before producing or distributing materials.

For trademark approvals, vector files, or questions regarding proper usage, contact trademark@youraustinmarathon.com.

Logo Clear Space Guidelines

The ideal padding around the logo is displayed above. The padding should be equal to the height of the "A" in Austin. It helps our logo remain legible, visible and uncluttered, and prevents it from competing against any other graphic elements.

Logo Misuse Examples

The official logo should not be manipulated or distorted for any reason. No color, tilt or stretch is allowed as illustrated here in the logo misuse examples.

Don't Change Orientation

Never rotate or tilt the logo.

Don't Stretch or Distort

Always maintain the logo's original proportions.

Don't Change Colors

Only use approved color variations of the logo.

Don't Rearrange Elements

Never rearrange or reposition logo elements.

Don't Use Full Color on a Colored Background

Only use the single-color logo on a picture or textured background.

Don't Remove Elements

Never remove parts of the lockup, such as the Ascension Seton wordmark.

Logo Usage Guidelines

Always maintain clear space around the logo (equal to the height of the "A")
Never stretch, compress, or alter the logo proportions
Don't place the logo on busy backgrounds that reduce visibility
Minimum size: 2 inches wide to ensure legibility
Use only the approved color variations of the logo
Do not rearrange, recolor, or distort the logo elements

Marathon Photos

High-quality photos for marketing, social media, and promotional materials.

View More Photos

Question Block Cheer

JPG

Women's Elite Finish

JPG

Capitol Stride

JPG

Start Line Fireworks

JPG

Half Marathon Finisher

JPG

Victory Fist

JPG

Point and Smile

JPG

Half Marathon Finish Celebration

JPG

Course Point

JPG

Congress Avenue Crowd

JPG

Bridge to the Capitol

JPG

Downtown Stride

JPG

Sunrise Bridge Crossing

JPG

Skyline Pack

JPG

Spectator Signs

JPG

View More Photos

Photo Usage Guidelines

Credit "Austin Marathon" when using these images in publications
Do not modify or alter the photos in ways that misrepresent the event
These images are available for promotional use related to the Austin Marathon
For commercial licensing of high-resolution images, please contact the marathon office

Marathon Videos

Promotional videos for marketing, social media, and event publicity.

2026 Full Highlight Videos

MOV

2026 Highlight Reel (Aerial)

MOV

2026 Aerial Reel

MP4

2026 Highlight Reel

Short Video Clips

MP4

Insta Clip 3

MP4

Insta Clip 7

MP4

Drone Footage

MP4

Insta Clip 2

Video Usage Guidelines

Credit "Austin Marathon" when using these videos in publications or presentations
Do not edit the videos in ways that misrepresent the event
For embedding on websites, please link back to the official Austin Marathon site
For commercial use or additional footage, please contact the marathon media team

Brand Colors

The official Austin Marathon color palette. Click any hex code to copy it.

Green

C:64 M:0 Y:100 K:9

R:76 G:156 B:46

Yellow-Green

C:22 M:0 Y:100 K:11

R:193 G:201 B:54

Olive

C:43 M:21 Y:100 K:47

R:86 G:95 B:47

Teal

C:57 M:0 Y:28 K:14

R:75 G:175 B:159

Blue

C:100 M:82 Y:0 K:22

R:41 G:72 B:159

Magenta

C:22 M:82 Y:0 K:18

R:166 G:52 B:138

Color Usage Guidelines

Primary brand colors should be used for major UI elements and important highlighted content
Use complementary colors to create balanced designs
Maintain sufficient contrast for accessibility
For gradients, use adjacent colors from the palette

Typography

Austin Marathon uses a distinctive combination of fonts for a consistent brand identity.

Mascot

Meet Boo Jam — the official mascot of the Austin Marathon.

Boo Jam in Action

Boo Jam is a bat — a nod to Austin's famous Congress Avenue Bridge bat colony, which is the largest urban bat colony in North America.

As an ambassador for health, fitness, and community, Boo Jam reflects the active lifestyle and connection that define both the city and the marathon experience.

A mascot plays a critical role in bringing an event to life. Boo Jam creates an emotional connection with participants, making the experience more memorable, shareable, and engaging. From start line excitement to finish line celebrations, Boo Jam strengthens community connection and enhances the overall race atmosphere.

Boo Jam also serves as a powerful engagement platform for partners. Through appearances, photo moments, and on-site activations, Boo Jam creates natural opportunities to connect with participants in a way that feels authentic and high impact.

Boo Jam Asset Downloads

BooJam with Medal

PNG

BooJam Standing

PNG

BooJam in Motion

PNG

BooJam Sprinting

PNG

BooJam Celebrating

PNG

Mascot Usage Guidelines

Always maintain Boo Jam's colors and proportions
Use the mascot to add personality to event communications
Boo Jam can be shown running, cheering, or holding a medal
Don't modify Boo Jam's features or colors without approval
For custom mascot applications, contact the Austin Marathon brand team

Run Austin®

RUN AUSTIN® is a registered trademark of the Austin Marathon brand.

We love seeing RUN AUSTIN® out in the world, especially when this community brings it to life. RUN AUSTIN® is a registered trademark of the Austin Marathon brand, and using it on promotional materials, printed pieces, merchandise, or other items requires permission.

All uses of our marks and logos must be reviewed and approved before production or publication to keep the brand consistent and ensure proper trademark representation, including the registered trademark symbol (®).

Have an idea? Reach out to trademark@youraustinmarathon.com for approvals or to talk partnership opportunities. Thanks for helping us take care of the brand and for being such an awesome part of the running community!

AUSTIN MARATHONBRAND KIT